Des Moines Landmark: The Traveler’s Umbrella Sign
Looking out from my 9th floor unit I have a clear view of the back on one of Des Moines’ oldest landmarks. The umbrella sign was erected in 1963 on top of the Insurance Exchange Building at 5th and Grand Avenue. The sign was the logo for the Travelers Insurance Company until the logo was abandoned in 1995. A few years later, the insurance company was acquired by Citigroup, which kept the umbrella logo and sold the insurance company.
The 50-foot wide sign, that’s about 40-foot tall, can easily be seen driving down I-235 and is is still one of the first sights that drivers from the east notice when approaching the downtown on I-235.
The sign faced dismemberment a few times since it was installed, and was pretty run down until, left neglected over the years, but in the fall of 2005, the sign returned to it’s former glory. That’s when the Graham Group, owner of the Insurance Exchange Building on which the sign sits, agreed to take over maintenance of the sign.
The Travelers sign has become an unlikely Des Moines landmark.
Posted under Living Downtown
Tags: History | Skyline












