Ok, I have to admit it, I have a real weakness for ice cream and fresh made fudge. When I lived in Sarasota, Florida, one of my favorite places to visit at St. Armand’s Circle, was Kilwin’s Chocolates & Ice Cream. Without fail, there was always a line to get into this place, and on some busy weekend nights, that’s a good 15 to 20 minute wait, but well worth it.
Opportunity: Kilwins Chocolates & Ice Cream
Business Case: I don’t think I’m unique in there’s nothing better than a good cup of ice cream. Kilwins has some outstanding flavors and if ice cream isn’t your thing, then there’s always the homemade fudge and other candies that you can watch them make right there in the store.
Kilwin’s started in northern Michigan in 1947, and has earned a reputation for its quality products and excellent service. They use only the finest and freshest ingredients and they franchise currently has over 50 locations throughout the US. Now it’s time for Des Moines residents to try some of these great treats. Trust me, you will find yourself coming back again and again. Downtown has no other ice cream venues, so competition is next to none.
Suggested location: The East Village, preferably somewhere on Locust Street. This would grab the local residents, State Office works, and those eating or shopping in the Village. Kilwins are generally located in a walking district where you can grab some ice cream and window shop other retail outlets around. In both Sarasota and Ft Lauderdale, the stores are always busy especially on summer weekend evenings.
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