Feb-17-2009

A Blast from the Past: The Adventures of Heloise


 
heloise_martin2In January, 1937 Heloise Martin, an 18-year-old sophomore majoring in psychology at Drake University took stock of her unusual physical advantages by becoming the most famous coed in America.

In January, Heloise’s undergraduate career was suddenly interrupted when a photographer by the name of John Naegle, received an assignment from College Humor Magazine for a set of pictures on the daily life of a coed. The pictures were taken in a shower of the Delta Gamma House, around the campus, in a classroom.

In March, 1937, College Humor appeared with its four-page spread of eight pictures on “A Day in the Life of a Co-Ed.” Heloise was shown climbing out of her double-decker bed , showering behind a transparent curtain, taking notes in class, and wiggling into a dress.

Heloise Martin instantly became known as America’s First Lady of Shower and Bath. Heloise also had a great sense of humor. When she visited visited the Massachusetts Institute of Technology in April 1937, she was asked what she thought of the school. Heloise replied “it’s ok MIT me.”

More adventures of Heloise:
http://www.time.com/time/magazine/article/0,9171,757435-2,00.html
Photo attributed to:http://www.galbreath.net/bill/20-60swim.htm

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By hawk61401

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Posted under Living Downtown | Last modified on February 16th, 2009.
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